One of the main goals of organizing an event is to generate audience engagement . But it is also necessary to involve employees in this event in question. To strengthen ties between teams and involve employees in the conference experience, edgefactory created an interactive television channel. This broadcast personalized videos during the event. The company called this experience QTV. Likewise, the segments, called the “QTV Pregame Show,” included interviews with conference attendees, announcements and other content featuring employees.
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