Walk through any association convention and you will see an array of booths and interactive stations, all working to entice association attendees to stop and learn more about their product, service or organization. The most popular exhibitor spaces consistently attract the biggest masses of curious passersby by offering a truly exciting, engaging and memorable experience — but why is it important to incorporate innovative exhibitors into association conventions? And how can event planners do so successfully?
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https://www.themeetingmagazines.com/acf/exhibitors-excite/