“For over 15 years, we have loved turning the Thermo Fisher Hospitality Suite at ASMS into not just a trade show booth, but an experience. My favorite part of the show is when we open doors and so many people pull their cameras out. But it’s not just about WOWing attendees for us — making complex scientific topics engaging and accessible is equally important, and we accomplish that by designing and animating information such that it’s packaged in a way that makes it relatable, impactful, and memorable.” said Brian Cole, CEO, edgefactory.
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