Your pre-event instructional videos should generate hype. Sharing an event venue walkthrough video is a great way to excite attendees about the upcoming schedule. They’re also a chance for non-attendees to feel FOMO and sign up.
Brian Cole, the founder and CEO of creative production agency edgefactory, explains that event venue walkthrough videos can form part of a series designed to get participants ready to attend.
“This video can have visuals of the city the meeting is in to get attendees excited to travel, some key bullets to inform and motivate participants, and a call to action to register,” he says.
“Then we produce other videos such as explainer videos on how to register, or how to download and engage in an event app, or even listing the top 5 things to know before attending the event.”
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