When it comes to planning a successful trade-show as an event planner, it’s probably time to question our basic assumptions about what a tradeshow looks like and how it works after decades of the same old “set-up-a-booth-and-hope-people-stop” tradeshow strategy.
Think back to the trade shows of a few decades ago – many of them were “cookie cutter” events filled with standard-sized tradeshow booths and branded promotional “giveaways” at every turn. Today’s association tradeshows are vastly different from previous generations with high-tech interactive displays and unique “meet and greet” opportunities.
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