From June 4-8, edgefactory teamed up with Thermo Fisher Scientific to produce its hospitality suite inside the George R. Brown Convention Center in Houston at the American Society for Mass Spectrometry’s annual conference, ASMS 2023. Using over 400 LED tiles, product station walls were built featuring headlines and product imagery on giant 10- by 8-foot LED walls placed strategically throughout the suite. The suite gave 6,000 visitors the chance to engage with scientists and see firsthand the exciting new software and hardware to support research in mass spectrometry. The content was synced around the room across the 400 LED tiles and 30 lighting fixtures. Every half hour, there was a visualization experience revealing the theme “Powering What’s Next,” followed by branding visuals. The convergence of digital signage, LED technology, and playback technology all worked in unison to produce a memorable innovation.
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