AV Magazine
And the magic ingredient? According to Brian Cole, CEO of edgefactory, there are three.
“When we create an experience, whether it’s a meeting, trade show booth, video, immersive
exhibit, or any other creative work, our recipe always includes energy, emotion and edge.
“If your creative contains energy and stimulates the audience, you’ve created an
experience. If it contains emotion and makes your audience feel, you’ve created an
experience. And if it has edge and exposes your audience to something the likes of which
they’ve never seen, you’ve created an experience. But combine all three together, and
you’re not just creating an experience. You’re creating WOW!”
For media and PR requests, please email PR@edgefactory.com.