edgefactory’s Business Up 100% Since 2012

Those who visit digital media firm Edgefactory may compare its lobby to the VIP section of a nightclub. Techno music plays throughout the building, there’s tinted windows, dim lighting and the receptionist may offer you a drink.

It’s a big change from when President Brian Cole founded Edgefactory in 1998 in his condo. In fact, it’s now a $2 million company that boasts several awards including an Emmy win last fall. Here, Cole discusses what sparked his firm’s growth and how he comes up with some of his best ideas:

How has technology changed your firm? It has made us much faster and much more able to turn and burn content. Customers don’t have three or four weeks anymore to put a video together — they have days. And not only can we render video content faster, we can manage more programs at once.

How has technology changed your firm? It has made us much faster and much more able to turn and burn content. Customers don’t have three or four weeks anymore to put a video together — they have days. And not only can we render video content faster, we can manage more programs at once.

Most creative video you’ve done? A video for a hospitality suite last year, which was Tron themed. When you first walked in, it seemed normal and then this countdown comes up and all 20 screens in the room go to black and suddenly Tron environments and graphics pop up.

Your biggest project? A conference at the Venetian in Las Vegas, which included 70 screens for digital signs.

Produced anything for anyone famous? Kevin Spacey, Jason Alexander and Jack Hanna. We’ve also worked with Wal-Mart, Toys “R” Us and Hard Rock Cafe International.

How was your company founded? We started doing corporate entertainment where we would offer an act or band for an event. When I left Disney’s business productions as a freelancer, I became creative director for Hard Rock Academy’s music education division. That is when Edgefactory went from doing entertainment to being a video company. Now we’re a hybrid of both.

How much has your business grown since 2012? 100 percent. We work on 30 projects a month for clients.

Secret to your success? Video companies are a dime a dozen, but what makes us stand out is that we have a great product and our price is competitive. Energy, emotion and edge are the three guiding principals we’ve built this company on.

Best business decision? Moving the office out of my condo three years ago. One bedroom was an office for six people and one was an office for two people. We’d have our meetings in the living room and we just grew. We built this company without any loans.

How do you brainstorm creative ideas? There’s a spot over the turnpike I walk to almost every day to clear my head. I sit there in the morning while the sun is coming up and ask myself what I’m doing today. I pick a project and think about that. That’s where I get some great ideas.

Edgefactory Inc.
Description: Digital media company
Top executive: Brian Cole
2013 revenue: $2 million
Employees: 11
Contact: (407) 291-3343; www.edgefactory.com

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