How a production company helped create an opportunity for immersive engagement out of what could have been a hurricane-induced cancellation disappointment.

With cleanup from Hurricane Helene still ongoing in many areas of Florida, the news that Hurricane Milton was looming had meeting and event organizers with shows in the potential danger zones scrambling. One of these was Travelsavers, whose TravelMarket show, scheduled to be held in late September at the JW Marco Island Beach Resort, is a must-attend for airlines, cruise lines, hotels, coach, rail and tour operators, and other top travel companies.

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