It’s safe to say in-person conventions and events have returned in full force. Attendance figures have returned to healthy, pre-pandemic levels. According to a trends report from event agency Freeman, attendee numbers for the first quarter of 2023 reached 103 percent of pre-pandemic levels.
Attendees want high impact in a short amount of time, making it harder for exhibitors at conventions and trade shows to get the attention from attendees and leads they desire, potentially harming exhibitors’ ROI.
Exhibitors are having to fight harder than ever at trade shows to get their message across and stand out in a never-ending sea of booths.
Check out the full article here.
For media and PR requests, please email PR@edgefactory.com.