ORLANDO BUSINESS JOURNAL: Edgefactory video editor shares award-winning tips for business content creation

Thousands of Orlando companies commission marketing videos every year — some turn out great, others not so much.

The good ones are no accident. Experts agree advance planning and scripting is essential for effective video creation. Storyboarding and good communication play an important part. Masterful technical skills matter, too.

To help you get the best video content for your campaigns, Orlando Inno reached out to Dan Ballester, a filmmaker and senior video editor at Orlando-based edgefactory whose work on a video for Quest Software helped earn the final cut a Gold Viddy Award this summer.

Check out the full article here.

For media and PR requests, please email PR@edgefactory.com.

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